The creative process · Level 5
Evaluation & creative bravery
5 cards · 3 quiz · 0 exam
Creative Thinking · Level 5 · mrkellydt.co.uk
What you're learning in this topic
Learning intention WALT
We are learning about evaluation & creative bravery, specifically to:
understand
- our work honestly using evidence
be able to
- show creative bravery: take risks and reflect on failures
- use What? So what? Now what? to reflect
Success criteria WILF
- I can evaluate my work honestly using evidence
- I can show creative bravery: take risks and reflect on failures
- I can use What? So what? Now what? to reflect
Evaluating your work
Evaluation means judging your own work honestly: what worked, what didn't, and why. It happens throughout, not just at the end.
- Refer back to the brief and your research: did the idea solve the real problem?
- Use evidence: test results, feedback, comparisons.
- Give strengths and weaknesses, and how you'd improve it.
Creative bravery
Creative bravery means taking risks and being honest about them:
- trying an unusual idea rather than the safe one
- admitting when something didn't work and explaining what you learned
- challenging your own assumptions
- being open to criticism and changing direction
Reflective writing
A simple structure for reflection: What? (what I did) → So what? (what it showed, why it matters) → Now what? (what I'll do next).
Avoid empty phrases like "I think it went well." Say what went well, how you know, and why.
Key terms
| Evaluation | Honest judgement of your work using evidence |
|---|---|
| Creative bravery | Taking risks, and being honest about what worked and what didn't |
| What? So what? Now what? | A structure for reflective writing |
| Evidence in evaluation | Test results, feedback and comparisons with the brief |
| Weak evaluation | "I think it went well" with no evidence or reason |
Quick check
1. Which is the strongest evaluation?
- I think the poster went well overall, and the people who saw it seemed to like it a lot.
- In testing, 8 of 10 users understood the message in 5 seconds, but younger users found the font hard to read, so I'd increase its size.
- My poster was good because I worked very hard on it for weeks and it looks really nice.
- I liked it, and most people I asked said it was good, so I wouldn't change anything at all.
Show answer
B: In testing, 8 of 10 users understood the message in 5 seconds, but younger users found the font hard to read, so I'd increase its size.. Evidence, a weakness and an improvement.
2. What is creative bravery?
- Never changing your idea once you've chosen it
- Working alone so no one sees what goes wrong
- Taking risks and honestly admitting what didn't work
- Always using bright, bold colours and big text
Show answer
C: Taking risks and honestly admitting what didn't work. Risk-taking plus honest reflection.
3. When should you evaluate?
- Only at the very end
- Only if the idea fails
- Never
- Throughout the project
Show answer
D: Throughout the project. Evaluate as you go.
Printable worksheet
An I do, we do, you do worksheet for this topic, with a separate answer sheet.