The creative process · Level 5
Communicate
5 cards · 2 quiz · 0 exam
Creative Thinking · Level 5 · mrkellydt.co.uk
What you're learning in this topic
Learning intention WALT
We are learning about communicate, specifically to be able to:
- clearly and creatively communicate ideas and expected outcomes
- use visual hierarchy and show ideas in use
Success criteria WILF
- I can clearly and creatively communicate ideas and expected outcomes
- I can use visual hierarchy and show ideas in use
Communicating ideas
Your final idea needs to be understood quickly by someone who hasn't seen your process: the client, the user or an assessor. Choose the format that suits the brief:
- Presentation boards or posters
- Pitch or slideshow
- Short film or animation
- Mock-ups: a model, a product, a fashion piece, a web page
- Storyboards for campaigns and experiences
Making it clear and creative
- Visual hierarchy: the most important thing is biggest or boldest; viewers know where to look first.
- Explain the "why": show the problem, who it's for and how your idea helps.
- Show it in use: people using it, the space with people in it, the ad on a real bus stop.
- Keep text short; use images, icons and diagrams.
- Be creative with the format: an unexpected way of presenting can make your idea memorable.
Expected outcomes
Say what you expect your idea to achieve: who will benefit and how you'd know it worked (e.g. "More people would use the space after school").
Key terms
| Visual hierarchy | Making the most important information stand out first |
|---|---|
| Pitch | A short persuasive presentation of your idea |
| Mock-up | A realistic model or visual showing what the final idea would look like |
| Expected outcome | What you expect your idea to achieve and for whom |
| Show it in use | Present the idea being used by real people in a real setting |
Quick check
1. What is visual hierarchy?
- Using lots of different bright colours
- Using only one font throughout the page
- Putting all the text into a bulleted list
- Making the most important thing stand out first
Show answer
D: Making the most important thing stand out first. It guides the viewer's eye.
2. Which makes a presentation board clearer?
- Short text with images showing the idea in use
- Long paragraphs explaining every detail
- Lots of small images with no captions
- No title, so the images speak for themselves
Show answer
A: Short text with images showing the idea in use. Images and short text communicate faster.
Printable worksheet
An I do, we do, you do worksheet for this topic, with a separate answer sheet.