Briefs & the creative world · Level 6
Working with a brief
5 cards · 3 quiz · 0 exam
Creative Thinking · Level 6 · mrkellydt.co.uk
What you're learning in this topic
Learning intention WALT
We are learning about working with a brief, specifically to:
understand
- a brief: client, users, outcome, constraints, success
be able to
- turn a brief into research questions
Success criteria WILF
- I can analyse a brief: client, users, outcome, constraints, success
- I can turn a brief into research questions
What a brief is
A brief is a set of instructions from a client describing the problem, who it's for and any limits. Daydream Believers briefs come from real companies and organisations.
Analysing a brief
- Highlight key words and pick out the actual problem.
- Who is the client, and who is the user or audience?
- What must the outcome be (a space, product, campaign, service, brand)?
- Constraints: budget, size, time, materials, location, rules.
- Success: how will you know it worked?
- Turn it into research questions and a "How might we…?"
Types of brief
- Spaces: design a school, hospital ward, music venue or workplace.
- Campaigns: advertising or awareness campaigns, e.g. kindness, mental health, sustainability.
- Products and services: something for a particular group of users.
- Brands: build a brand, its identity and how it sells.
- Communities: decide how a community should use a resource.
Key terms
| Brief | Instructions from a client describing the problem, users and limits |
|---|---|
| Client | The person or organisation who sets the brief |
| User / audience | The people the outcome is for |
| Constraint | A limit: budget, size, time, materials, rules |
| Success criteria | How you'll know the idea worked |
Quick check
1. What is a constraint in a brief?
- A colour you like using
- A limit such as budget or size
- The final idea you choose
- A research method you use
Show answer
B: A limit such as budget or size. Constraints limit the solution.
2. What should you do first with a new brief?
- Start making the final product straight away
- Choose a font and colour scheme
- Analyse it: key words, users, constraints
- Present it to the class
Show answer
C: Analyse it: key words, users, constraints. Understand the problem first.
3. Who is the "client"?
- Always your teacher
- The assessor marking the work
- The person who uses the product
- The person who sets the brief
Show answer
D: The person who sets the brief. The client sets the brief; the user uses the outcome.
Printable worksheet
An I do, we do, you do worksheet for this topic, with a separate answer sheet.