Idea generation techniques
Creative Thinking · Level 6 · mrkellydt.co.uk
What you're learning in this topic
Learning intention WALT
We are learning about idea generation techniques, specifically to be able to:
- use mind maps, brainstorming and Crazy 8s
- use SCAMPER, random words and worst possible idea
- think laterally and borrow ideas from nature or other industries
Success criteria WILF
- I can use mind maps, brainstorming and Crazy 8s
- I can use SCAMPER, random words and worst possible idea
- I can think laterally and borrow ideas from nature or other industries
Getting lots of ideas
| Technique | How it works |
|---|---|
| Mind map | The problem in the middle, ideas branching out; branches spark more branches |
| Brainstorm | As many ideas as possible in a set time, with no judging; build on others' ideas |
| Crazy 8s | Fold a sheet into 8 boxes and sketch 8 different ideas in 8 minutes |
| Random word / object | Pick a random word or object and force a link to the problem |
| Worst possible idea | Come up with terrible ideas, then flip them: what's the opposite? |
| Reverse brainstorm | "How could we make the problem worse?", then reverse each answer |
| Morphological chart | List features in rows and options in columns, then combine one from each row |
SCAMPER
Take an existing product or idea and ask:
- Substitute: what could be swapped (material, user, place)?
- Combine: what could be joined together?
- Adapt: what could be borrowed from somewhere else?
- Modify (magnify/minimise): what could be bigger, smaller, changed?
- Put to another use: could it be used differently?
- Eliminate: what could be removed?
- Reverse/rearrange: what if you did it backwards or in a different order?
Lateral thinking
Lateral thinking means approaching a problem from unexpected angles instead of the obvious step-by-step route. Ask "What if…?", look at how other industries or nature solve similar problems (biomimicry), and question the rules everyone assumes.
Six thinking hats L6
Look at an idea in six ways: white (facts), red (feelings), black (risks), yellow (benefits), green (new ideas), blue (managing the thinking). Useful for evaluating and improving concepts as a group.
Key terms
| Crazy 8s | Eight different ideas sketched in eight minutes |
|---|---|
| SCAMPER | Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse |
| Worst possible idea | Generate terrible ideas, then flip them into good ones |
| Reverse brainstorm | How could we make it worse? Then reverse the answers |
| Random word technique | Force a link between a random word and the problem |
| Morphological chart | Combine one option for each feature to make new ideas |
| Lateral thinking | Approaching a problem from unexpected angles |
| Biomimicry | Solving problems by copying ideas from nature |
| Black hat | Thinking about the risks and problems of an idea |
| Green hat | Thinking of new ideas and alternatives |
Quick check
1. In SCAMPER, what does the E stand for?
- Evaluate
- Eliminate
- Explore
- Expand
Show answer
2. Which technique asks you to sketch eight ideas in eight minutes?
- Mind map
- SCAMPER
- Crazy 8s
- Six hats
Show answer
3. Velcro was inspired by burrs sticking to a dog. This is an example of…
- Reverse brainstorming
- Converging
- A survey
- Biomimicry
Show answer
4. What is the first rule of brainstorming?
- No judging
- Only good ideas
- Work alone
- Pick one quickly
Show answer
5. Which thinking hat looks at the risks?
- White
- Black
- Yellow
- Green
Show answer
Printable worksheet
An I do, we do, you do worksheet for this topic, with a separate answer sheet.